Flash Gordon, Union Carbide Shill


by

Tuesday, April 13, 2010


 

I’m fascinated by the on-going process whereby old commercial comics are being reclaimed by revisionist critics. I’m thinking here particularly of Dan’s writings on Wally Wood and Hal Foster, not to mention the Art Out of Time/Art In Time books. I’m wondering if every journeyman artist can so easily be recuperated.

Al Williamson presents an interesting test case. On the pro side, one could argue that Williamson was to Alex Raymond what Alex Toth was to Milton Caniff and Noel Sickles. Toth took the Sickles/Caniff style and whittled it down to a powerful blunt instrument.  Just so, Williamson absorbed Raymond’s already elegant line-work and refined it to the nth degree.
 
Like Toth, like Ditko, like Kane, Williamson belonged to the first generation of fan artists, enthusiasts who came into comics not through the ranks of newspaper work or from commercial art but rather as youthful mimics fueled by boyish passion.

Yet, while I have a sweet tooth for Toth, Williamson leaves me cold. Williamson’s work is too slick, too cool, too professional, boring. One could argue that Williamson didn’t so much refine Raymond’s style as create an expert but sterile pastiche, creating “fan art” in the bad sense.

Readers can decide the issue themselves by looking at the recent book, Al Williamson’s Flash Gordon: A Lifelong Vision of the Heroic.

A hint of what I mean when I say that Williamson is too professional can be seen in the curious advertising art he did in the early 1970s when Flash Gordon was recruited by Union Carbide to sell the wonders of “plastic materials.” Like Mr. McGuire in The Graduate, Flash bought into the idea that plastics are the future. You could do a very sick underground comic about what happened after Flash visited the planet Bhopal. Maybe Ming the Merciless was the real hero all along…

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8 Responses to “Flash Gordon, Union Carbide Shill”
  1. Daniel C. Parmenter says:

    Ger Apeldoorn has been highlighting comics advertising art for a while. His “Fabuleous (sic) Fifties” blog is always worth checking out. Here are some of his recent postings on the topic:

    http://allthingsger.blogspot.com/search/label/ad%20strips

  2. BVS says:

    where were these kinds of ads being run? were they in comic books? in the early 70’s were children often in search of a good supplier of polyethylene,polusulfone,epoxy, urethane, and Bakelite plastics?

  3. Ng Suat Tong says:

    Hi Frank, I like those two Dan Nadel pieces as much as you do but it’s a stretch to call it revisionism. Wally Wood and Hal Foster are embraced by the vast majority of comic readers. I suppose for a small number of art comics practitioners/admirers it could be seen as that but the real revisionist would be the person who found a good reason to seriously dump on those two cartoonists, sort of like what Dan did with Dave Stevens just over a year ago.

  4. Jeet Heer says:

    Hey Suat — interesting comments but you got the wrong Comics Comicser. I was the one that wrote the piece. The point about Dan being a revisionist is not that he’s the first to celebrate Woods or Foster, but that he offers a new way to look at them, which is distinct from the earlier fan tradition.

  5. Ng Suat Tong says:

    Yeah, I was a total idiot there. My apologies, I was reading one of Frank’s postings before I got to this.

  6. Jeet Heer says:

    Hey, no problem. It happens to the best of us.

  7. Alex Buchet says:

    Hey, run a google image search for Williamson’s railway-union pamphlet comic, ‘Cliff Merritt sets the Record straight’.

    He drew for labor as well as for big corporations!

  8. Jeet Heer says:

    Hey Alex,
    Thanks for the tip. Excerpts from the pro-union comic you referred to (and many other labor comics pro and con) can be seen here: http://www.tomchristopher.com/?op=home/Comic%20History/Labor%20Day%20and%20Labor-Related%20Comics

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